*Everybody has a mobile phone and sends mobile SMS texts
*Less than half of homes in most countries have broadband so there are a lot of people that cannot get to view a website on a PC---- yet they can view a mobile website.
*The screens on new phones coming out are larger
*It is easier to connect to the mobile internet
*It has become MUCH cheaper to view mobile websites
*Statistics show people DO open links sent to them on their mobile phone
This has become an increasingly important new medium for advertisers
iWord Limited is one of Ireland's leading providers of texting solutions and mobile websites
Observe the trend as you watch TV, listen to the radio, read print ads, a new call-to-action has emerged and advertisers are promoting keywords to standard rate short code text numbers. When someone responds they receive in return a short message that includes a mobile website that can be opened.
The realisation is that doing it this way presents an opportunity to capture a mobile number and consequently, the advertiser has the ability to call, talk and SELL to the person that has responded.
Is this not a much better solution than sending people to a website to make up their own mind based on what they see from that website?And is it not to be expected that a person will view the websites of competitors as well?
The mobile phone is becoming a primary means of communication, not only for voice but also for digital services, email, digital photos, navigation, etc. Worldwide over 350 billion text messages, also as “SMS Messages,” are exchanged across the world’s mobile networks every month, with over 15% of these messages being classified as commercial, or marketing messages.
The Operators have spent fortunes and are geared for this wave and encouraging it strongly. Most 'packages' offered today by them allow for a sizeable amount of viewing mobile websites free.
Check out this latest ad from O2
We specialise in integrated solutions for advertising and marketing onto mobile (cell) phones. Allow us to be your mobile advertising agency and deliver mobile phone / cellular promotions. We will adapt your website so it can be viewed on mobile phones anywhere. Provide you with a bulk texting system to send offers to your current and future customers. We will work with you and advise on how to grow a database of mobile numbers and how best to operate it without annoying them.
