Juniper Report Predicts 15 billion Mobile Tickets by 2014
Juniper Research has released its latest report on the mobile ticketing industry, in which it predicts that by 2014 nearly 15 billion tickets will be delivered to consumer’s mobile devices.
Juniper categorizes mobile ticketing into three major segments that cover most of the ticketing applications:
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Transport, including Air, Rail, Bus, and Ferry/sea travel
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Sporting Events, including sports at the club, national and international levels, as well as major international sporting events such as the Olympics and World Cup.
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Entertainment & Events, including live music, theatre, ballet, comedy, cinema, night clubs, museums & galleries & trade shows.
The report said that mobile ticketing was developing fastest in the transport sector through SMS, bar codes and apps offered by rail companies and airlines. But it predicted that mobile ticketing would be more widespread in Cinema’s, Concert halls and sports stadiums by 2014.
The report stated that in 2009 the majority of mobile ticketing transactions where in the Far East and China. While Europe’s contribution in 2009, of 17% is mainly due to advanced transport ticketing systems in Scandinavia. But the report predicted that Europe would be the leading region by 2014.
One surprising fact is that in Japan mobile ticketing is still a small percentage of the total volume of tickets issued (less than 2% of the 22 billion journeys).
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Mobile Boarding Passes Show 1200% Year-on-Year Growth!
Trinity Mobile has announced a 1200% year-on-year growth in the delivery of mobile boarding passes to airline passengers in 2009. Last year, the company sent out over 600,000 mobile boarding passes via SMS compared with 50,000 in 2008.
This increase occurred with little direct marketing of the service, and was almost entirely a result of consumers opting into receiving it. This rapid acceptance reinforces the rule that the key when offering services over the mobile device is to insure that these are make a consumer’s life easier.
“The massive growth in mobile ticketing is completely driven by the consumer’s need for the fastest, easiest and most affordable way to get tickets,” said Rob Clegg, Commercial Director at Trinity Mobile. “Our technology has proven to deliver these enhanced customer services efficiently, securely and cost effectively, and has the added benefit of being environmentally friendly.”
Trinity Mobile’s technology uses SMS delivered bar codes that can be scanned directly off the screen of any mobile device. The service is currently being used by airlines such as Austrian Airlines and British Midlands.
