A few years ago companies has to make a decision about having a website,
now every company has a website!
It is a FACT that mobile is with us, everything is going mobile and companies HAVE to embrace mobile marketing. Check out the latest projections below about mobile marketing in the years ahead
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Smartphones, Mobile Internet Set Stage for Increased Mobile Ad Spend
OCTOBER 4, 2011
Search, display gain share over messaging-based ads
By the end of this year, eMarketer estimates, 38% of US mobile users will have a smartphone and 41% will use the mobile internet at least once each month. These developments mean an increase in the opportunity for mobile advertising—and an increase in spending.
eMarketer forecasts that advertisers will spend nearly $1.23 billion on mobile advertising this year in the US, up from $743 million last year and set to reach almost $4.4 billion by 2015. This includes spending on display ads (such as banners, rich media and video), search and messaging-based advertising, and covers ads viewed on both mobile phones and tablets.
This year, messaging-based formats still take the largest piece of the pie, accounting for $442.6 million in spending. But in 2012, banners and rich media will be even with search, each getting 33% of spending, or $594.8 million. That will put them ahead of messaging, which will fall to just 28.2% of all mobile ad spending next year. By 2015, banners and rich media and search will dominate further, and messaging will have shrunk to 14.4% of the total—though still growing in terms of dollars.
Video is the fastest-growing mobile ad format, but from the smallest base. Mobile video ad spending, at $57.6 million this year, will grow at a compound annual rate of 69% between 2010 and 2015 to reach $395.6 million.
eMarketer’s mobile advertising spending forecast is based on an analysis of mobile advertising estimates from other research firms, company data from major mobile ad networks and vendors, marketers' mobile marketing strategies, and smartphone and tablet adoption and usage trends.
Local Mobile Ad Spending to Continue Dramatic Growth
DECEMBER 8, 2010
Local mobile spend to surpass $2 billion by 2014
US local mobile ad revenues are set to increase at a compound annual growth rate (CAGR) of 57% from 2009 through 2014, according to a forecast by BIA/Kelsey.
Local spending on the mobile channel is set to rise from $404 million this year to $692 million in 2011 and over $2 billion by 2014, the firm projects.
eMarketer estimates $743.1 million in mobile spending this year, rising to $2.55 billion in 2014. Display will remain the dominant format, however, with search approaching but not surpassing it, according to eMarketer’s forecast
On November 29 Tesco Direct released research suggesting that 10% of UK consumers would be doing their Christmas shopping via mobile this year. And 45% of nearly 4,000 people polled by Tesco said they struggled to find the time for holiday shopping; many of these will likely use their mobile phones to check out options, even if they actually buy online or in store.
“On the same day, Lightspeed Research reported that 44% of consumers it surveyed would be happy to use a mobile app to plan—and potentially book—their holiday travel.
We expect 2011 to be a truly transformative year for mobile throughout Europe, as millions of consumers adopt these new behaviours.”
“We have seen with the rate of download of all of our previous apps that the demand for mobile betting apps from Paddy Power’s customers is extremely high,” said James Grimes, product manager at Paddy Power.
“We are committed to delivering a superior mobile betting experience for all of our customers, regardless of their platform of choice.
“We know that our customers are spending more and more time online on their mobile and Paddy Power wants to provide them with the most engaging mobile platform experience through iPad, iPhone and Android. Trend watching is something we will continue to do here into the future.”
Market Update: Mobile Advertising Revenues To Hit US$ 3.5 Billion In 2010
Informa has released a new market research which shows that in 2010 the global market for mobile advertising is forecast to reach US$ 3.5 billion.
Additionally, the market is expected to continue its rapid growth, expanding over six fold to reach US$ 24 billion in 2015.
The Informa study cites strong initiatives from them major market players such as Google and Apple as key reasons for the rapid growth over the past 12 months.
Another key conclusion from the study is
There is a growing trend for mobile operators to build up large “opted in” databases of subscribers who have agreed to watch advertising on their phones in return for reward points or other valuable consideration.
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Popularity of smartphones will drive adoption
According to Nielsen, smartphones were used by 25% of the US mobile phone audience in Q2 2010, up from 23% the previous quarter and 16% in Q2 2009.
The research firm predicts they will overtake feature phones by the end of 2011.
This increased ownership of smart devices is driving growth in mobile internet usage. The acceleration of this trend has led eMarketer to raise its forecast relative to the estimates released in November 2009. According to eMarketer projections, 85.5 million mobile users will access the web from their mobile devices in 2010, versus 83.5 million in the previous forecast.
In 2013, penetration will reach the halfway mark, and by 2014, 142.1 million users, representing 53.9% of the US mobile user population, will access the internet using mobile browsers or applications.
Mobile internet usage will increase at a compound annual growth rate (CAGR) of 15.7%, much faster than the CAGR of 2.1% expected in mobile subscribers over the same period.
In April 2010, comScore found a total of 72.8 million mobile internet users, representing an average for the three-month period prior to reporting. This falls in line with eMarketer’s estimates, which are for December of each year: comScore’s figure is an improvement over eMarketer’s 2009 estimate of 68.6 million users and well on the way to the 85.5 million predicted by the end of the year.
comScore’s findings also highlight the importance of smartphones in the mobile internet equation. Growth in web access from smartphones was in the triple digits between April 2009 and 2010, while access from feature phones actually dropped over the same period.
Informa has released a new market research which shows that in 2010 the global market for mobile advertising is forecast to reach US$ 3.5 billion.
