The difference between a mobile site and a mobile app

A mobile site is a smaller version of a website. 

A mobile app is about building user interaction and engagement. 

With a web/mobile site, you almost need to keep remarketing to followers to get them to return to your site.  The Internet is a huge place, and websites can tend to get lost in the Internet world.” 

With a mobile app, you can have iconic placement on a person's phone - meaning you have the icon (in this case, your logo) on a person's phone at all times.  They can find you with one touch of a button on their phone.  You can also create app alerts on a mobile app which flags the icon on a person's phone.  This calls them to return to the mobile app to see what you want to tell them.”

Mobile apps create a 1 to 1 message directly to your user. 

It's like a personal conversation. 

You have the ability to control the worth of your mobile app user conversation. 

Mobile apps are quite engaging, and engagement is a key to business.

One of the key benefits of a mobile app is it they will work when the phone is offline - not connected to a network.  Obviously the app won’t be able to update with new data if it’s not connected with a news app, but everything that is already installed or downloaded will be permanently available.  Another benefit is apps generally run faster.  This means there is no delay moving from one screen to the next.  It is a better user experience for your supporter or client.