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Does SMS Still Rule Smartphone Messaging?
May 2012
According to the findings of a new report from global mobile messaging leader Acision:
91% of US Smartphone owners surveyed actively use SMS, almost 2.5 times higher than the most popular social media app. That is also 8 times higher than the most popular Smartphone OTT app today.
Two thirds of US Smartphone owners (65%) state they need SMS, of which 45% would be lost without it.
Not surprisingly given that strong penchant for this communication method, 62% of US Smartphone users have unlimited SMS bundles.
The research also indicated that US consumers send an average of 107 SMS messages per week – top of all the messaging services.
“The ubiquity, simplicity and reach of SMS continues to make it the messaging service of choice among mobile users today – even for Smartphone users that have easy access to SMS alternatives,” said James Israel, senior vice president and general manager for North America at Acision. “Acision’s in-depth look into messaging offers new insights on user habits as well as their continuing dependence on SMS in conjunction with using other messaging services next to text,” he adds. “What is interesting is that SMS seems to excel on devices that have been more commonly associated with IM services. Based on these results, we can see that price is a key consumer requirement that drives messaging behaviour, but can be eliminated from the equation when comparing SMS and OTT messaging service usage in the US because of unlimited SMS bundles. We can also determine there is a long and healthy future for SMS, if operators get the pricing right and enhance the user experience.”
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Mobile Video Uploads Hit Record High
SEPTEMBER 2011
Mobile video-sharing opens new doors for marketers
Latest data from global market research firm TNS show that 46% of mobile phone users worldwide use the video camera on their mobile devices.
Traditional video cameras have been gathering dust due to the rapid growth of video camera usage on mobile devices. According to Photobucket, a web-based photo- and video-sharing service, site users are not only uploading more video content than ever before, but a staggering amount of uploads are also originating from mobile devices.
THE way to promote your business is by a personalised video onto a mobile phone leading to a link to your mobile website where people can buy from you. Check out www.videoforimpact.com
