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Online marketplace eBay Inc. took first place in the competition for the 2009 Mobile Retailer of the Year award.
EBay brought its marketplace to cities across the country with a Mobile Boutique, where it issued an SMS call-to-action.
Within the eBay boutique, holiday shoppers could buy new products related to gifting trends such as “Eco-Excellence” and “Savvy Splurging” and search millions of gift options, as well as a live Wishes Stream that consumers could contribute to via SMS.
In addition, Flash Giveaways of $50 eBay Gift Cards were given to the first 100 guests to show up to the eBay Mobile Boutique on select days and share a secret password, available online via the eBay social networking sites.
Mobile shopping
Holiday shopping went mobile this season, with a surge in buyers using the eBay iPhone application and other eBay mobile properties to find great deals while on the go.
Mobile deals
EBay launched the Deals application, providing iPhone and iPod touch owners with a constant stream of the best deals across hundreds of millions of eBay.com listings.
Available as a free download in the App Store, the Deals application features intuitive navigation, customizable search features and PayPal integration enabling mobile check-out.
EBay launched its first application for iPhone in July 2008 and ever since has continued to ramp up its mobile commerce initiatives.
StubHub
EBay-owned online ticket marketplace StubHub went mobile in 2009. StubHub lets customers buy their tickets right up until the event, from their mobile phones.
PayPal
Ebay’s PayPal is really shaping the mobile commerce industry.
PayPal has its Send Money application for Research In Motion’s BlackBerry, Apple’s iPhone and Google’s Android handsets.
The PayPal application lets users send money to friends and family worldwide from their PayPal accounts.
Additionally, on Nov. 3 PayPal took a big step forward with the official opening of its platform to third-party developers.
Developers can now use PayPal’s global platform to incorporate a fast, easy and secure payment service into a wide range of applications, including mobile payments and micropayments.
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Mobile-Commerce Sees Huge Growth This Holiday Season
Shopping site eBay reported that the Christmas 2009 holiday season saw a huge growth in the level of mobile commerce activity, with customers using their mobiles to buy a wide range of products, including a $75,000 1966 Chevrolet Corvette.
In the past couple of years, many people have been expecting m-commerce to develop into a significant business, based on the fact that e-commerce is now so well established and mobile will add an extra level of convenience. Recent numbers reported by eBay support that view, and show a very strong level of growth.
The key points reported by eBay include:
- Nearly 6 million people from 165 countries now have an eBay application on their mobile, and they make 750,000 unique visits per day to the eBay site.
- 1.5 million items were bought by mobile on eBay over this holiday season, triple the level of last year.
- During all of 2009, mobile sales on eBay totaled about half a billion US dollars, with a new transaction every 2 seconds.
- Luxury items were a favorite of shoppers this holiday season. Some recent mobile transactions in the US included
• $19,108 for a 23-foot deck boat
• $10,025 for 250 grams of pure gold bullion
• $10,000 for a Boston grand piano made by Steinway
• $3,888 for a Hermes Kelly bag
“Mobile is changing the way people shop this holiday season,” said Lorrie Norrington, president of eBay marketplaces. “With eBay on your iPhone, great deals are available anytime, anywhere. We see consumers taking advantage of that freedom to find great holiday gifts and deals without sitting at their computer or being stuck at the mall. eBay buyers and sellers have rapidly embraced mobile commerce this year, and this holiday season has been a mobile commerce tipping point. Shopping will never be the same again.”
