You don't have to be a fortune teller to know that everything is going towards mobile however most companies have done nothing about adapting their websites so they can be viewed on mobile phones.

Have you looked at your website on mobile yet?

Check out this video

NOW CHECK OUT HOW YOUR WEBSITE LOOKS BY CLICKING HERE

M-commerce will begin: Already 15% of US consumers have purchased products using mobile, and we expect to see the numbers grow around the world. The global rise of m-commerce will result from people’s wider usage of phones, developing m-payment systems, and the spread of mobile internet in countries where internet penetration is low

Soon, every retail unit will have a  mobile phone hardware unit. Already it is being used successfully in many places and on every counter it will sit alongside a credit card machine.

Offers will be sent to your mobile, you will be able to pay for things using your mobile, in short it is about to become the most important device anybody can have.

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Let us bring you into the future and assist with your advertising and marketing onto mobile. We can provide you with tailored solutions at a very reasonable price. Email:Peter@iword.ie today

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Mobile Users Prefer Browsers over Apps

A recent survey highlighted the danger of developing an app for its own sake. Almost seven in 10 app users said their perception of a brand would be negatively affected if it had an app that wasn’t useful or helpful. And many apps appear to fall into this category; 38% of respondents said they were not satisfied with most apps from their favorite brands.

An earlier survey from Adobe found most mobile device users preferred using browsers to apps for a variety of functions, despite the assumption among marketers and industry experts that apps provide a better user experience. These users may also have been unimpressed with many of the apps they had tried.

For a variety of functions, users would rather browse

Mobile users polled by Keynote Systems for Adobe reported a preference for mobile browsers to access virtually all mobile content. Games, music and social media were the only categories in which users would rather use a downloaded app than browse the mobile web.

Their preference for mobile browsers extended to the retail category, with users showing a strong bias toward mobile browsers for accomplishing every mobile shopping task mentioned. Whether it was researching product and price info or sharing that information socially, mobile users would rather fire up a browser than a dedicated app.

These preferences may surprise mobile experts who consider apps to offer the best content and shopping experiences. And marketers may be frustrated as well; getting an app on a user’s home screen is a constant reminder of the brand, but it doesn’t make sense to offer an app users don’t want.

Consumers may simply be unimpressed by the mobile-optimized efforts they have seen so far. When the Adobe survey asked about a preference for using regular or mobile-optimized websites on their mobile device, they preferred regular sites in both the consumer products-shopping and media-entertainment categories. According to the report, this preference suggests “a low awareness of optimized experiences for the mobile web,” but users could also be frustrated with the limited functionality many mobile-optimized sites provide.